{"id":3279,"date":"2026-10-28T19:03:02","date_gmt":"2026-10-28T17:03:02","guid":{"rendered":"https:\/\/www.praksis.org\/makale\/kapitalist-yesil-boyama-ulusotesi-sirketlerin-hegemonik-stratejisi\/"},"modified":"2026-10-28T21:11:54","modified_gmt":"2026-10-28T19:11:54","slug":"kapitalist-yesil-boyama-ulusotesi-sirketlerin-hegemonik-stratejisi","status":"publish","type":"praksis_makale","link":"https:\/\/www.praksis.org\/en\/makale\/kapitalist-yesil-boyama-ulusotesi-sirketlerin-hegemonik-stratejisi\/","title":{"rendered":"Kapitalist Ye\u015fil Boyama: Ulus\u00f6tesi \u015eirketlerin Hegemonik Stratejisi"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>\u00d6zellikle 1980\u2019li y\u0131llardan bu yana \u00e7evrecilik ve s\u00fcrd\u00fcr\u00fclebilirlik kavramlar\u0131 ulus\u00f6tesi \u015firketlerin \u00fcretim ve pazarlama stratejilerinde \u00f6nemli bir yer edinmeye ba\u015flam\u0131\u015ft\u0131r. S\u00f6z konusu \u015firketler, ekolojik krizin derinle\u015fmesindeki sorumluluklar\u0131n\u0131, yan\u0131lt\u0131c\u0131 ve y\u00fczeysel bir \u00e7evreci s\u00f6ylem tarz\u0131 ile g\u00f6lgelemektedir. B\u00f6ylece t\u00fcketici y\u00f6nelimleri manip\u00fcle edilmekte, devletlerin sa\u011flad\u0131\u011f\u0131 ayr\u0131cal\u0131k ve te\u015fviklerden faydalan\u0131lmas\u0131 olanakl\u0131 k\u0131l\u0131nmaktad\u0131r. Ekolojist Jay Westerveld\u2019in 1980\u2019li y\u0131llarda ortaya att\u0131\u011f\u0131 \u201cye\u015fil boyama\u201d kavram\u0131, bu manip\u00fclatif stratejiyi tan\u0131mlamaktad\u0131r. Ulus\u00f6tesi \u015firketler, ye\u015fil boyama yoluyla, kurumsal imajlar\u0131n\u0131 g\u00fc\u00e7lendirmekte, k\u00fcresel \u00fcretim ili\u015fkileri i\u00e7indeki konumunu me\u015frula\u015ft\u0131rmakta ve ekolojik krizin s\u0131n\u0131fsall\u0131\u011f\u0131n\u0131n tart\u0131\u015f\u0131lmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7mektedir. Dolay\u0131s\u0131yla ye\u015fil boyama, kapitalist \u00fcretim ili\u015fkileri ile ekolojik kriz aras\u0131ndaki tarihsel kesi\u015fimselli\u011fi meydana getiren unsurlardan biri olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. Bu makale, kapitalist ye\u015fil boyamay\u0131, ulus\u00f6tesi \u015firketlerin \u00fcretim ili\u015fkileri \u00fczerindeki hegemonyas\u0131n\u0131 tahkim eden bir strateji olarak ele almaktad\u0131r. Makale ile ye\u015fil boyaman\u0131n yaratt\u0131\u011f\u0131 ayr\u0131cal\u0131k, te\u015fvik ve alternatif hakikat rejimlerinin tan\u0131mlanmas\u0131 ve stratejiye kar\u015f\u0131 faydalan\u0131labilecek olan m\u00fccadele olanaklar\u0131n\u0131n incelenmesi ama\u00e7lanmaktad\u0131r. Makalede ye\u015fil boyama ile m\u00fccadele, ekolojik krizin s\u0131n\u0131fsall\u0131\u011f\u0131n\u0131 vurgulayan ve ulus\u00f6tesi \u015firketlerin \u00e7evrecilik manip\u00fclasyonunu entelekt\u00fcel bir ba\u011flamda if\u015fa eden ekolojik bir tarihsel blokun gereklili\u011fi \u00fczerinden tan\u0131mlanmaktad\u0131r.<\/p>\n","protected":false},"template":"","praksis_konu":[151,81,69],"praksis_yazar":[304,305],"praksis_anahtar":[308,103,306,309,307],"class_list":["post-3279","praksis_makale","type-praksis_makale","status-publish","hentry","praksis_konu-ekoloji","praksis_konu-iktisat","praksis_konu-siyaset-bilimi","praksis_yazar-tuba-kanci","praksis_yazar-umutcan-tarcan","praksis_anahtar-ekolojik-kriz","praksis_anahtar-hegemonya","praksis_anahtar-kapitalist-yesil-boyama","praksis_anahtar-tarihsel-blok","praksis_anahtar-ulusotesi-sirketler"],"_links":{"self":[{"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_makale\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_makale"}],"about":[{"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/types\/praksis_makale"}],"version-history":[{"count":1,"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_makale\/3279\/revisions"}],"predecessor-version":[{"id":4090,"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_makale\/3279\/revisions\/4090"}],"wp:attachment":[{"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"praksis_konu","embeddable":true,"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_konu?post=3279"},{"taxonomy":"praksis_yazar","embeddable":true,"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_yazar?post=3279"},{"taxonomy":"praksis_anahtar","embeddable":true,"href":"https:\/\/www.praksis.org\/en\/wp-json\/wp\/v2\/praksis_anahtar?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}